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| African Blogger Awards |
The continent’s
very first awards programme that measures online and social influencers’ reach
and influence
Entries to the 2014 African Blogger Awards,
the continent’s very first awards programme that measures online and social
influencers’ reach and influence through data analysis, are open to bloggers,
Instagrammers, Tweeters and YouTubers across Africa.
The Awards have been divided
into 36 categories, providing the opportunity for influencers on these
platforms to be measured objectively against their peers and duly recognised
for their achievements.
Categories are diverse, and
include sectors such as Advice, Fashion and Beauty, Events and Nightlife,
Education, Sports, Political, Technology and Gadgets and Youth Culture among
others.
“The African Blogger Awards
are the first completely impartial, objective awards for online and social
influencers on the African continent because winners will be determined by data
analytics provided by Webfluential, and not through peer nominations,” says
Mike Sharman, co-founder of the African Blogger Awards.
The Awards will also give
brands and the marketing industry, including advertisers, public relations
agencies and media buyers in each country an impartial measurement of the most
relevant online and social influencers to include in their campaigns, making
sure that they achieve the greatest possible impact for their marketing spend.
Entry is free,
but entrants are required to register their blog, Twitter, Instagram or YouTube
profile (or a combination thereof) on Webfluential (http://www.webfluenti.al), a platform
designed to quantify the reach, resonance and relevance of bloggers,
Instagrammers, Tweeters and YouTubers with over 1 000 active, legitimate
followers.
- Reach measures the size of an influencer's audience (following) per
social media network.
- Resonance is a measure of how widely the content that an influencer
shares reaches outside of their own community.
- Relevance is a measure of the response from the influencer's community
in the form of likes, comments, retweets.
Bloggers, Instagrammers, Tweeters
and YouTubers who are permanent residents of any African country are eligible
to enter the African Blogger Awards.
Entries for the awards close
on 9 March 2014 at midnight GMT+2, and results will be announced on 16 April
2014 via the competition’s Twitter profile, @African_Blogger, from 11:00 GMT+2.
Overall awards for Africa’s Top Blogger, Top Instagrammer, Top Tweeter and Top
YouTuber will be announced on 18 April 2014 at a celebration hosted in
Johannesburg, South Africa.
Winners in each category
will receive a web banner announcing their achievement that can be
personally-leveraged through their social network and a commemorative trophy.
“As the competition grows,
we plan to host the awards ceremony in other cities on the African continent each
year, in recognition of the enormous influence that the online community has on
news, lifestyle, media and marketing across the continent,” says Murray Legg,
co-founder of the African Blogger Awards.
www.africanbloggerawards.com
