The term Internet meme is used to describe a concept that spreads via the Internet. The concept or idea may take the form of a hyperlink, video, picture, website, hashtag, or just a word or phrase.
Public relations, advertising and marketing professionals have embraced Internet memes as a form of viral marketing and guerrilla marketing to create marketing "buzz" for their products or services. The practice of using memes to market products or services is known as memetic marketing.
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| “what my mom thinks i do/what i think i do” memes |
