Microsoft announced that Windows 8 is a complete reimagination of the Windows operating system. Nothing has been left unexplored, including the Windows logo.
Sam Moreau, principal director of user experience for Microsoft, said in a blog post that the new Windows 8 logo redesign was approached with a few key goals in mind:
1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colours and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion - aligning with the fast and fluid style you’ll find throughout Windows 8.
3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your colour, the logo changes to reflect you. It is a “Personal” Computer after all.
The new logo is already drawing various levels of criticism on the Web from technology blogs.
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| Evolution of Microsoft's Windows logo |
